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How is Walmart Making Money by Pricing Below Cost?



rewrite this Today we’re going to look at the idea of loss leaders, where retailers sell some items at a loss in order to attract customers. We’ll use Walmart as our main example but we’ll look at a few others too.

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Let’s start with some recent news. In case you hadn’t heard, Amazon recently bought Whole Foods and their first act, practically on day one, was to slash prices. It seems strange, doesn’t it? Whole Foods is a really strong brand, famous for it’s high quality produce. Why not just use the existing Amazon distribution structure to help it expand?

Well Amazon know that the reason they are so dominant online is that they operate at very fine margins, and Walmart are not that much different. So, if you want to compete in the grocery business, you have to go cheap; seriously cheap.

Watch the video to learn more.

If you’re interested in business theory and history subscribe and like the video for more content like this!

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https://itunes.apple.com/hr/podcast/digital-agency-marketing-1/id1200614219

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For sponsorships you can reach me at: ABermanManagement@gmail.com
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/// R E S O U R C E S

Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: http://email10k.com/contract

Get the actual questions we use to qualify clients on the first call:
http://email10k.com/discovery

Get the proposal template you can use to sell 5 and 6 figure deals: http://email10k.com/proposal

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/// MORE FROM ALEX

Subscribe for more content like this: https://www.youtube.com/user/alxberman?sub_confirmation=1

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For sponsorships you can reach us at: ABermanManagement@gmail.com. in good article for seo, remove all links and add some tips for making money in professional wayToday we’re going to look at the idea of loss leaders, where retailers sell some items at a loss in order to attract customers. We’ll use Walmart as our main example but we’ll look at a few others too.

START OR GROW YOUR BUSINESS: http://Email10k.com

ONE ON ONE MENTORSHIP: http://220Coaching.com

FREE DOWNLOADS: https://linktr.ee/email10K

Let’s start with some recent news. In case you hadn’t heard, Amazon recently bought Whole Foods and their first act, practically on day one, was to slash prices. It seems strange, doesn’t it? Whole Foods is a really strong brand, famous for it’s high quality produce. Why not just use the existing Amazon distribution structure to help it expand?

Well Amazon know that the reason they are so dominant online is that they operate at very fine margins, and Walmart are not that much different. So, if you want to compete in the grocery business, you have to go cheap; seriously cheap.

Watch the video to learn more.

If you’re interested in business theory and history subscribe and like the video for more content like this!

Need lead generation or marketing support for your agency? Check out http://experiment27.com.
/// R E S O U R C E S

Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: http://email10k.com/contract

Get the actual questions we use to qualify clients on the first call:
http://email10k.com/discovery

Get the proposal template you can use to sell 5 and 6 figure deals: http://email10k.com/proposal

__

/// MORE FROM ALEX

Subscribe for more videos: http://youtube.com/alxberman

The Alex Berman Podcast:
https://itunes.apple.com/hr/podcast/digital-agency-marketing-1/id1200614219

__

/// BUSINESS INQUIRIES:

For sponsorships you can reach me at: ABermanManagement@gmail.com
__

/// R E S O U R C E S

Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: http://email10k.com/contract

Get the actual questions we use to qualify clients on the first call:
http://email10k.com/discovery

Get the proposal template you can use to sell 5 and 6 figure deals: http://email10k.com/proposal

__

__

/// MORE FROM ALEX

Subscribe for more content like this: https://www.youtube.com/user/alxberman?sub_confirmation=1

__

/// BUSINESS INQUIRIES:

For sponsorships you can reach us at: ABermanManagement@gmail.com

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36 Comments:

  • @AlexBerman

    August 9, 2024 / at 4:10 amsvgReply

    Want to learn how to grow or start your company during this recession? Check out the free presentation at https://email10k.com

  • @TRUMP4LIFE1359

    August 9, 2024 / at 4:10 amsvgReply

    I don't know where you're getting your title information from. I haven't been to Walmart in years because I hate the place but my wife asked me to go there to get something while I was there I decided to do grocery shop and a 5 lb bag of potatoes cost almost $8 but if I go to a little grocery store down by my house there are two daughters cheaper

  • @richardyao9012

    August 9, 2024 / at 4:10 amsvgReply

    Whole Foods is known for overpriced low quality food that goes bad shortly after you get it.

  • @nepomukwestphal2089

    August 9, 2024 / at 4:10 amsvgReply

  • @keslaagyei

    August 9, 2024 / at 4:10 amsvgReply

    ❤️ 👍

  • @BonelessBBQnugs

    August 9, 2024 / at 4:10 amsvgReply

    Also you missed the Walmart profit boost which is low income areas

  • @jesuslives1704

    August 9, 2024 / at 4:10 amsvgReply

    Walmart the home of gang stalkers

  • @mamarsebai1548

    August 9, 2024 / at 4:10 amsvgReply

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  • @johnnyroc

    August 9, 2024 / at 4:10 amsvgReply

    Wait what? Proft margins at grocery stores are around 300%. I know this for a fact. Tiny grocery stores have 60% profit margins. Walmart is notorious for squeezing their suppliers to get incredible prices. Since they are such a giant suppliers have no say. This vid makes no sense on any level. Toilet paper costs about a dime wholesale and is sold for much much more. No way Walmart is losing money on toilet paper lol.

  • @Shakhoney

    August 9, 2024 / at 4:10 amsvgReply

    I love your vids, just came across them through a University of Leeds course and I am already so invested after watching your content. Keep up the awesome work!

  • @bankeolabranco-rhodes7244

    August 9, 2024 / at 4:10 amsvgReply

    Well illustrated Alex. Thank you.

  • @mwadjumamukamfizi2216

    August 9, 2024 / at 4:10 amsvgReply

    Wow nice video

  • @businesspeople2067

    August 9, 2024 / at 4:10 amsvgReply

    Business strategy of Walmart very well explained.
    Thanks Dude

  • @AlexBerman

    August 9, 2024 / at 4:10 amsvgReply

    If you want to grow your business and start working with clients that can afford you, check out our free presentation at Email10k.com

  • @robertleearnoldjr673

    August 9, 2024 / at 4:10 amsvgReply

    Ryan herman loosing money is making money

  • @AmadeusFrazier

    August 9, 2024 / at 4:10 amsvgReply

    This is extremely valuable information! I’m creating a business model for my third product and found this video to be very helpful!

  • @colemanadamson5943

    August 9, 2024 / at 4:10 amsvgReply

    I will visit 2 stores just to get what I want 50 cents cheaper. I buy 5 or 6 of them and my gas is more than paid for. Take home, eat, repeat. Walmart is counting on the general laziness of people and that is a proven strategy as people for the most part are very lazy.

  • @jasonyoung1812

    August 9, 2024 / at 4:10 amsvgReply

    Wal Mart makes money by beening crooks. Just any trucker. They refuse loads cause of plastic beening ripped on pallets then insurance pays them for that load they tell u take the load to a warehouse where it gets off loaded ure truck and Walmart buys the load back for under half price and it gets loaded onto one of there trucks and goes to the store u was just tring to deliver at and they take that load. Bam got made money on load already and ain't even sold anything

  • @josh24441

    August 9, 2024 / at 4:10 amsvgReply

    That isn't entirely correct. Walmart make more money off the product companies. 1: they charge the vendor or companies to sell their products at their stores. They call it real estate. And the more the foot traffic and the closer to the middle rack, the more Walmart charges. 2: another way they make money is to have the big name products make knock off products for them and then buy it from them at a discount, but guarantee money for the company. Without saying the company's name, I worked for a company that did that. And even though they made great money with their product they made even more selling the store brand's products. 3: another trick they do is do whatever it takes to get people to walk into their stores. Where I live I can pay all my bills (except my mortgage) at Walmart. But water, and electricity I can pay at Walmart. The idea behind that is when you go there and pay your bills you think of stuff you can buy.

  • @knotproject14

    August 9, 2024 / at 4:10 amsvgReply

    They also buy items in bulk so they get a lower price

  • @NewUser-nm7zd

    August 9, 2024 / at 4:10 amsvgReply

    apparently they dont know ppl that well… ill drive too multiple stores in 1 grocery trip to get best deals

  • @akai2345

    August 9, 2024 / at 4:10 amsvgReply

    I like your voice.

  • @poptya

    August 9, 2024 / at 4:10 amsvgReply

    Lowes employee here, ours are lumber and concrete.

  • @oobaka1967

    August 9, 2024 / at 4:10 amsvgReply

    $4 for a gallon of milk? I wish.
    A gallon here goes for anywhere between 6 and 9 bucks depending on where you buy it (corner store or grocery store)
    I drink around a gallon a day so I know the prices all too well.

  • @RynouGaming

    August 9, 2024 / at 4:10 amsvgReply

    Nice lisp btw

  • @OralHygiene1337

    August 9, 2024 / at 4:10 amsvgReply

    I thought this was well written, very concise and explains just enough to keep you interested without getting boring

  • @CostcoDunkin

    August 9, 2024 / at 4:10 amsvgReply

    Where the HELL is milk $4 a gallon?!?!? I get get 18 eggs and a gallon of milk for ~$1. At Walmart, obviously.

  • @milkchai7003

    August 9, 2024 / at 4:10 amsvgReply

    Genuine feedback, is there any reason why you can't get rid of your lisp? Your narration is pretty good aside from the lisp.

  • @peter11612

    August 9, 2024 / at 4:10 amsvgReply

    that lisp made me stop watching

  • @frostlion93

    August 9, 2024 / at 4:10 amsvgReply

    milk is $1.88 always at our local walmart …

  • @tonymusic720

    August 9, 2024 / at 4:10 amsvgReply

    What is the fastest liquid on earth???

    Milk, because it's pasteurized before you see it

  • @Sreyz

    August 9, 2024 / at 4:10 amsvgReply

    Great content

  • @globalko

    August 9, 2024 / at 4:10 amsvgReply

    When I turned 18 in Sweden Gilette sent me a full packed razor and like 2 packages of blades. I think they do this to all people who turn 18 which is an intresting business choice.

  • @tennesseetennesseeaintnopl3585

    August 9, 2024 / at 4:10 amsvgReply

    Target is better

  • @randallgibson4598

    August 9, 2024 / at 4:10 amsvgReply

    seems like you were trying to fit as many stock photos into a 3 minute video as possible @1:53

  • @MichaelJamesSlattery

    August 9, 2024 / at 4:10 amsvgReply

    It goes way deeper the bigger the company. Unlimited bank loans, government subsidies and stock buy backs allow business to operate at a loss for years if they are really big. Big business today operates like communism. The only real capitalists are small fries these days. And this is cause at the end of every empire the #FreeShitArmy of the super rich and super poor bleed it dry.

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    How is Walmart Making Money by Pricing Below Cost?